Mark your calendars as we have exciting events coming to a city near you in 2015:
- AIA Grassroots Leadership Conference, March 4-6, Washington DC, USA
- AIA National Convention, May 14-16, Atlanta Georgia, USA
- AIA Continental Europe International Conference, May 21-24, Milan, Italy
- AIA International Region Conference, September 11-14, Kyoto, Japan
- AIA Continental Europe International Conference, Fall, Vienna, Austria
- AIA Middle East End of Year Conference, November 12-15, Abu Dhabi, United Arab Emirates
We look forward to seeing you one of these great events.
Building on the momentum of the AIA's successful launch on social media of our three-year public awareness campaign in December, we are taking the positive message about architects and architecture to clients, potential clients and the public.
Beginning on February 8, the AIA will place advertising on major television networks and cable news. Shows like Face the Nation, CBS News' Sunday Morning, and Meet the Press, as well as with cable news outlets CNN, CNBC, and Fox News.
The 30-second ads will be supported by a digital advertising campaign and a print ad campaign to appear later this year. You will be able to see the commercial and join the conversation here, at ilookup.org.
In 2016, the AIA will roll out more commercial advertisements—all the while tracking our progress, learning from what we see in terms of engagement, and crafting our message to make the greatest impact.
The campaign is a chance to reach clients and communities with a single, strong voice. It won't happen in a single ad—but through a variety of messages over time.
As we push the needle on public perception over this planned campaign, you will start to see a real difference in your practices, big or small.
The campaign and the initial ads are excellent, but no single advertisement answers all of our needs—we need to take the long view of a total sustained campaign, and part of its success depends on you.
The campaign at this time will only be rolled out in the US domestic market.