Event Description

You may have noticed that many business, conference and even some of our client presentations lack a coherent structure, meaningful content, and a memorable delivery.

As architects we know we must translate our clients’ needs from insight to impact. But it does not begin with a slideshow of our design solutions; it starts with a story.

Storytelling for architects is a design process—not unlike a building or urban design solution. Our stories must be true, are best experienced live, but they must always strive to resonate.

This session will focus on how architects can translate their insights into locally grounded, culturally responsive, and environmentally responsible stories using a story structuring framework - including strategies from neuroscience, and proven techniques that win competitions, awards, and project interviews.

Real world examples of storytelling applied in architecture today will be shared, including ‘The Chicken Hero’ story.

Speaker

James Scott Brew, FCSI, AIA, LEED AP, WELL AP, Senior Sustainability & Wellness Architect, NIKKEN SEKKEI

Speaker Bios

James Scott Brew is a senior resilience and wellness architect with NIKKEN SEKKEI (Tokyo, Japan) where he specializes in helping to create healthy, sustainable, and energy efficient buildings that achieve greater resiliency for clients, campuses, and cities.  He has over 35 years of design, management, and construction experience and has completed hundreds of projects—at many scales, focused on historic preservation, retrofits, healthy, high-performance, LEED/WELL certified, and Passive House buildings. His work extends from the U.S. to Asia, Australia, the Middle East, and Europe. 

Before joining NIKKEN, Mr. Brew co-led the buildings practice at Rocky Mountain Institute and was a principal owner, vice-president and pioneer of sustainable design helping to grow his own Minnesota-based architecture and engineering firm from a small firm to nearly 200 people on 7 client focused teams.